Using social media to boost your website’s popularity

08.08.2016 | Tutorials
Imagine your social media profiles as agile catamarans, sailing through the waves of the internet
Imagine your social media profiles as agile catamarans, sailing through the waves of the internet

If your website is a big ship anchored in port, imagine your social media profiles as agile catamarans, sailing through the waves of the internet. Transferring goods to and from your ship. Bringing visitors to meet the captain. Taking the captain to meet the visitors.

In other words social media can make your site more popular. And if your website and social media work together you can establish a solid and effective online presence. So, let’s see how to use the power of social media to boost your site’s popularity.

1. Grow your social media in a social way

Obviously, you must get social media followers and interest them in visiting your site regularly.

The most important thing about social media is that it’s media second and social first. This means that you should not just publish information, feed the audience news, etc. Be social. Ask and answer questions. Seek opinion. Interact. Be there for your fans and customers.

Imagine a cozy coffeehouse. People don’t just go there and drink coffee in silence. They talk to each other. So, get the conversation going in your social media profiles. Try to establish a community, rather than crowd.

2. Offer awesome content

To do that - be specific. Stick to the unique features of your business or brand and share all the interesting bits and pieces that your customers would find useful. Don’t publish generic posts just to say you’ve done it. That way you risk turning into a boring spammer. Instead, try engaging followers in a compelling way. Provide fresh, helpful and intriguing content.

Besides quality you should also consider presentation. For starters, be visual. Always include high-quality appealing images. Visual content is magnetic. It will get you the attention of your audience. To hold it - make sure the copy is also captivating. Use clear-cut headlines. Avoid click-baits or you will disappoint your followers. Be brief, particular and convenient.

3. Share regularly

You should keep your audience interested without becoming a bore. To do that establish a sharing schedule. Of course, there is not a universal solution. You should keep in mind the characteristics of different social medias, the type of your content, how your audience uses social media, when are they active, etc. Try it out and establish the plan that works best for you.

4. Modify your content for different platforms

You don’t share the same way on Twitter and Facebook, for example. Whereas on some platforms you can have a longer copy (i.e. Google +), on others - you are way more limited. So, customize your content and share it on the right media.

5. Connect your social media profiles to your website

This is a crucial step. Your social media presence and your website should work together to promote your business or ideas. If your website is a way to present yourself to your audience, social media is a way to become close. Furthermore, a big part of your customers will find you through your social media profiles.

So, make sure that you provide an easy and direct access to all your social platforms.
qLibra offers you an effortless way to do that by simply displaying links to your social profiles in the footer of your website.

6. Adopt a structure optimized for social media

Having interesting and relative content is not enough. People should find and share it easily. To make the most of social media you should also adopt a website structure that helps your audience find and share your posts.

Good sitebuilders, like qLibra, provide different features to make your awesome content findable and shareable the way you intended.

For example, qLibra uses meta tags and Open Graph tags. This means that you can provide appropriate metadata for every specific channel. Furthermore, by using Open Graph tags you can be sure that your content is displayed properly on social media without having the bad experience of a missing thumbnail image, for example.
If you want to learn more about Open Graph tags, you can do it here.

Of course, qLibra makes it easy for you and automatically fills out the SEO required tags for every page, article, gallery, etc. if you do not fill them yourself.

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