How to organize my website
Easy tips for getting your site in shape
The two laws of website organizing
- Know your site’s purpose.
- Know your audience.
Yes, it’s that simple. The fundamental principle to arrange and position everything in your website is to tailor it by its purpose and by its visitors’ preferences. In that way your site will become both easy to use and useful.
The easiest approach is to answer these questions first:
What do I want to accomplish with my website?
Maybe you want to find a job by showcasing your experience, or attract clients to your business, or sell more products, etc.
Who is my website for?
Is it for potential employers, clients, business partners, customers.
What do my visitors want?
Do they want to find an employee, or a product, services, information, do they want to buy something?
After answering these questions, you will know what are the essential parts of your website and how to prioritize them.
But, in order to help you further and not give you half-baked advice, let’s see how to proceed with organizing three common types of websites.
1. Personal portfolio
First, let us put you in the shoes of a customer in an imaginary, somewhat amusing situation, which will help you fully understand and grasp the importance of knowing your site’s purpose and audience.
The situation: You want to hire a personal assistant who will make your coffee.
What are you looking for: A friendly, easy to be around person with professional skills of making a fine cup of coffee.
What PA will you choose: The one who provides a pleasant and adequate introduction, an impressive tasting menu and an easy way of contact.
Basically that is what you need to do with your portfolio. Introduce yourself, show your work and provide an easy form of contact.
As you need to impress your visitors quickly, display your best content first. Showcase your finest work. Provide full-sized images. Don’t expect visitors to click links, so put all that you want them to see on your website. Still don't forget to write explanations. Images may be good for some people, but most of them will want to know the story behind the pictures and lets not forget, that "the bots" cannot read images.
Separate your work from your introduction. And don’t be too wordy or too biographical in the about section. Still, provide enough information to persuade your visitors you are the person they are looking for.
Finally, don’t bury your contact information in the footer, or in a submenu. Make it obvious and easily accessible.
2. Corporate website
Let’s do the whole hypothetical situation again.
The situation: You want to find a good coffee place to attend regularly.
What are you looking for: High-quality coffee, good service, the right price, an owner who values his customers and provides personal interaction, new products now and then, promotions.
Which coffee place will you choose: The one, that offers what the other places can’t, and that is always “there for you” with fresh new stuff.
In a nutshell you have to organize your corporate website in a way that it shows exactly that - benefits for the customer, availability and updates.
It is important to focus right from the start on what you can give your visitors, how can you help, why are you special.
It is also a good idea to have a news section where you keep your audience informed about all the exciting new things you can offer. You can even include a blog where you share your knowledge and ideas about your field of work to further demonstrate your expertise.
Emphasize your availability and show that you care for your customers with convenient contact forms, links to your social media profiles, polls and surveys.
3. Online shop
Now, imagine the following.
The situation: You want to order some coffee, but you are looking at three different abundant coffee lists and you wonder which one to use.
What are you looking for: An easy way to distinguish the different types of coffee, a helpful description of each, a convenient way to order.
Which coffee list will you choose: The one that vividly showcases the available coffees, amply describes all of their characteristics and provides a quick and easy way of ordering.
The first crucial thing for an online store is to help its visitors gain a sense of the products and imagine them in real life. Use the multimedia features that your website builder provides in order to do that.
Another important thing is to organize your website in a way that helps customers quickly find what they are looking for or browse the available options. To do that, arrange your products in logical categories and ensure a smooth navigation between them.
Furthermore, provide a useful search feature. Make sure that it works with search words that the customers would use.
Another handy component is showing and updating which products you have in stock. After all you don’t want to disappoint your clients with unavailable goods.
Of course, one of the most important aspects of an online store is an easy way of ordering. Provide a quick access to the shopping cart, so your clients can always check, change or add new products.
So, you see how to base the organization of your website on its purpose and audience. Of course the good sitebuilders won’t let you do the whole work alone. For example, qLibra offers you different plans with the essential features for each. Thus, you get and pay for exactly what you need.