How to choose the right template for your website

Simple tips for finding the look that fits best

24.06.2016 | Tutorials
How to choose the right template for your website
How to choose the right template for your website

In essence choosing a template for a website is like choosing what clothes to wear. The same principles apply and the same rules should be observed.

1. Get a fitting

As with getting fitted for a suit, for example, the first thing to consider when selecting a template is the characteristics of your website.

How big is it? What type of content will it feature? Is it text-based or will there be mostly images? Or videos?

The answers to these questions will help you look for specific features in a template and give you a starting point, even if you don’t have an eye for design by default.

For example, let’s see how different your home page can look and how to use this to your advantage.
Usually the appearance of your home page is the first thing that your visitors perceive. It’s the so important first impression. So, it’s crucial to show the true essence of your site and fit its purpose.
Keep that in mind and don’t just go for good looks.

Static image

A static image on your home page is best suited for websites that plan to use a lot of images and less text. For example, a personal portfolio. Or a wedding photography agency.

If you plan to have a lot of text on your site you should opt for a template with place for a headline, some explanation of what you do and a supporting image.


If your website has different target audiences or your business offers a variety of products or services, a slideshow on your home page will work great for you. It’s a convenient way to present all the important aspects of your business right from the beginning.


Some website builders like qLibra offer templates that allow you to upload a short video. It catches the attention and is a compelling way of introducing your ideas.

So, you see. The main thing to consider when trying to decide which template suits your website is functionality. Of course it should look good, but it should also fit the content and goals of your site.

qLibra offers you all the mentioned possibilities - a static image, slideshow and video, so you can experiment and find out what works best for you.

2. Dress for the occasion

Now that you have all the measurements and specifics of your website in mind, it’s time to think about making an impression. Who will see it? What image do you want to create? Corporate or friendly? Strict or fun? Artistic or classical?

One can argue that choosing a colour scheme and appearance for your website is subjective. But there are certain guidelines that can help you create the desired impression.

For example, for more business-oriented websites you should pick darker and neutral colours.
If you are building let’s say an artistic portfolio you can choose more unconventional colours and layout. Just make sure that visitors can easily find what they are looking for and navigate it smoothly.
If you showcase your small bakery shop, you may focus on a friendly classical look.

Of course, if your brand uses certain colours you should stick to them in your website.
And don’t forget, whatever colours and layout you choose, they must never interfere with your site’s usability.

To summarise, you should dress your website in a template that fits its purpose and content, and furthermore will appeal to its visitors. Check out our ever-growing collection of templates here. And don’t overthink it. You can always change your template for free.

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