Do I need A Responsive Website?
The response is Yes
Chances are you are reading this from your mobile device. Even if you are not, the rise of mobile usage is unquestionable. If you are interested in statistics check out this Mobile Marketing Statistics compilation of Smart Insights.
In any way, the reality is that the majority of internet users own and use a smartphone. So, it’s obligatory that your website looks good on any device.
How to make sure my website looks great on all devices?
Basically there are two ways - using a mobile version of your site or using responsive design.
What is the difference?
A mobile version of your site is in fact a separate version of your site, made specially so it can fit on a smartphone. This, however, means extra work and maintaining two websites.
Responsive design doesn’t require the use of another version of your website. It simply means that by default your site is built in a way that allows it to “respond” (i.e. adapt) to different devices. So, without redirecting you to a mobile site, all the content will just rearrange itself according to the characteristics of the device you are using.
Why choose responsive design?
Here are few reasons, besides the obvious that having one responsive website is simpler and requires less effort than maintaining two websites (a desktop and a mobile version).
It will make users happy. People use various devices. Desktop computers, laptops, smartphones, tablets. This means various screen sizes. Having a responsive website ensures consistency. People will see your content no matter what device they use at that very moment. And it will be displayed properly and easy to perceive. They will not leave your site in disappointment because this particular feature isn’t supported in the mobile version.
It will make Google happy. Responsive design is a crucial factor for SEO. Having a responsive website will make it easier to find and ensure better rankings because basically you have the same URL and HTML no matter the used device. So, it’s way more convenient for Google bots to crawl and index your website, rather than a separate mobile one.
It is future compatible. This means that when new devices appear with new screens and different sizes, you don’t have to worry about making a version for them. Your responsive website will be ready to adapt to whatever the future brings.
How to make my website responsive?
There are different pre-prepared software frameworks that allow you to create responsive websites.
Of course, you can have a responsive design even if you aren’t into web development. Just make sure that your sitebuilder uses a suitable framework.
For example, qLibra uses one of the leading examples for such front-end frameworks - Bootstrap. So, you can be sure your website will look awesome on all existing and future devices.